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Best of the Best: Today's Top Investment Ideas
Apple (AAPL) still shines Print E-mail Digg It!
Friday, 03 October 2008

 "The outlook for consumer electronics spending is near-record lows among our surveys," says Toby Smith in ChangeWave Investing. Yet he is optimistic on Apple (NASDAQ: AAPL).

"Just 15% of respondents in our survey said they'll spend more on electronics during the next 90 days compared to 34% who said they'll spend less.

"Apple continues to buck the trend as it earned high marks in several categories, beginning with back-to-school shopping for consumer electronics. For starters, Apple.com topped all retail Web sites and was the only one with a positive score.

"Looking at personal computer buying trends, Apple once again blows away the competition in terms of customer satisfaction.

"Eighty-one percent of recent Apple computer purchasers surveyed reported being very satisfied with the Mac they bought in the past 90 days.

"Going forward, overall personal computer buying among U.S. consumers remains weak, with just 8% of respondents saying they plan to buy a laptop in the next 90 days, and 5% saying they plan to buy a desktop -- unchanged since July but down two points from a year ago. 

"But which computer manufacturers do consumers plan to buy from during the next 90 days? Among those planning to buy personal computers in the next 90 days, planned Apple purchases are at a new all-time high for both laptops (up two points to 34%) and desktops (up three points to 30%). 

"Turning to the impact of Apple's new 3G iPhone, 17% of respondents said the release of the new model has made them more likely to buy an Apple laptop or desktop in the future.

"Only 1% said it has made them less likely. These very positive findings point to the strong likelihood that the iPhone 3G will have at least a small 'halo effect' on Mac sales going forward."




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