Thursday January 10, 2013
by Jim Oberweis, Jr., editor The Oberweis Report
In a slow-growth economy with fierce competition, companies need every edge possible to boost sales or return on their marketing spend.
Pint-sized software company
Datawatch (
DWCH) -- our top pick for 2013 -- provides just the edge, providing report analytics that lets customers access valuable information otherwise trapped in static reports, text files, PDF’s and other content rich data.
CRM (customer relationship management) software does a fine job with the roughly 20% of data that is already neatly organized in reports; it’s the other 80% of unstructured data that’s the problem.
A retailer may have product-buying history in one database, customer transaction history in another, and real-time data showing what is moving off shelves in yet another.
Datawatch software lets this company use predictive models incorporating all this data to better predict who is buying what and when.
Add in business rules and customer demographics and the retailer can deliver a more targeted offer to a particular customer or determine the best time to advertise to others.
CEO Michael Morrison joined in 2011 and has been shaking things up, hiring a slate of new salespeople and most recently a chief marketing officer. It’s working…sales in the most recent fiscal year grew 45% while EPS soared to $.45 from just $.17 last year.
We see strong growth ahead, and recommend shares at current prices for investors looking to add a bit of zing to their portfolios.
Learn more about this financial newsletter at Jim Oberweis, Jr.'s The Oberweis Report.Related articles
